BOYCOTT ISRAEL CAMPAIGN
Letter to Coke. Sir/Madam,
I recently received, through email, a photo of a Coca-Cola advertisement in Israel. It basically emblazons your trademark over the Dome of the Rock. As a Muslim, of Arab heritage, I am outraged & disgusted.
However, I also feel that a global company of your stature would typically not stoop so low. I have been unable to attach the photo to this message for your review and response.
Please advise as to what your address is, so that I may forward this photo for your review, and subsequent response.
Thank you.
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Subj: RE: ADVERTISING
Date: 8/29/01 8:44:57 PM Eastern Daylight Time From: equeriesica@na.ko.com (EQueries I&CA)
Thank you for contacting The Coca-Cola Company,
Mr. Hassan. We sincerely appreciated receiving your comments regarding our advertising for Coca-Cola classic.
It is a challenge to appeal to as many consumers in our vast target market as possible. Your constructive criticism helps us know when we are not successful in accomplishing this difficult task.
Please be assured that your comments have been shared appropriately. We do not want to lose your patronage. Your comments are important to us, so please feel free to contact our Web site again whenever you have comments to share.
Vilda The Coca-Cola Company Industry and Consumer Affairs
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Forwarded Message: Subj: Re: ADVERTISING
Date: 8/29/01 10:23:29 PM US Eastern Standard Time From: To:HREF="mailto:equeriesica@na.ko.com">equeriesica@na.ko.com To: Vilda The Coca-Cola Company Industry and Consumer Affairs
Thank you for your response to my inquiry.
As a lifelong consumer of your products, I'm extremely disappointed. I was hoping that this advertisement was a hoax, perpetrated by someone against your company.
While I appreciated your candor, it did not excuse the extremely poor judgment and taste exhibited by Coca Cola. You have definitely lost my patronage.
In addition, I will make sure that I share your response with my friends in the community - who were unwilling to give you the benefit of a doubt from the beginning.
I will also make it a point to convey this issue to my friends and acquaintances in the Arab and Muslim world.
I'm also attaching a copy of your ad, from which you will recognize that, by the time I had received it, it had already received wide circulation on the Internet.
I doubt that the increased revenue from this ad - if any - will outweigh the reaction from around the world. 
For a boycott to be effective, it must be followed up with a letter writing campaign to inform the companies that we are boycotting their products until they stop collaborating with israel.
For a few of the companies we have provided sample letters. All you have to do is download the letter, sign it and send it off, and of course pass copies to all your community.
We have also provided a generic sample letter below which you can modify to fit any of the companies on the boycott list:
But please remember that an original letter from you will carry more weight than sending a copy of one of our sample letters. So if you have a few minutes to spare its worth writing in your own. Always be polite and remember to ask for a reply. You must provide your name and address otherwise the letter will be ignored.
Company CEO,
Company Address
The Date
Dear Sir,
I write with reference to your company’s continued support for Israeli apartheid.
By your company's investments in Israel you are directly helping perpetuate gross violations of human rights upon Palestinians. I urgently request you to reconsider your support for the racist and persistent abuse of basic human rights by henceforth divesting your holdings from Israel.
In the meantime I will have no alternative but to boycott your products, and encourage others to do so. I look forward to receiving your assurances that you will no longer be supporting Israeli apartheid.
Yours faithfully,
Your Sign
Your Name & Address
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If you get a reply then please email us a copy so that we can gauge the response.
Thank you.
